Campaign Optimization Campaign Optimization


With the campaign effect analysis, you can check the success of your marketing campaigns:

How effective are your print/online/phone campaigns? Do your marketing campaigns affect your company’s sales?

  • INFONEA displays multi-step campaigns according to their individual stages and are correlated with your sales results. This shows you which marketing measures have influenced your sales curve most effectively – and which steps leave fewer marks.
  • Calculate the cost per lead in relation to the campaign cost as well as the generated turnover with regard to your conversion factors, the generated revenue per campaign, or the breakdown of invested marketing budget for single product areas with regard to the return.
  • Check whether your campaigns fulfil your individual KPIs and possible SLAs.