Churn Prevention Churn Prevention

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An important part of each marketing strategy is, along with customer retention, also the reduction of churn rates. Therefore, the identification of potential cancellation is essential, followed by the initiation of prevention measures ie. an optimization of measure effects.

INFONEA supports you in identifying possible cancellations via churn modelling and a respective scoring of this customer group. This involves, for example, logistic regression as classification method. Your expert users can then use various visualizations such as a spider chart for the profile depiction of the target group, or a lift chart of this model.

Your benefit

  • Planning security via customer retention
  • Cost optimization: holding an existing customer is often more affordable than to win a new customer.
  • Increase of your customer satisfaction
  • Usage of sales chances (in customer services)

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