In the area of B2B, building sales and customer segments based on sales market potential is an important factor. Many enterprises focus on acquisition: oftentimes the most important customer segment is the segment with largest, not yet exploited sales potential.
INFONEA supports you in identifying the most important customer segments by segmenting customer potential in connection with sectorial market data. In an instant, you can enrich your customer data with the import of current market data. You will find coherences, which will play a significant role in your future marketing and sales strategy.