In customer and campaign management as well as in direct marketing, target group analysis and optimization plays an important role. Target group analysis and optimization has the goal to identify attributes of buyers of certain products. Such an analysis is enabled by INFONEA via a target group modelling and scoring (e.g. via logistic regression as classification method).
Based thereupon, you can derive target group descriptions and affinity scores for campaigns. In further steps, you can generate next best offers, determine buyer affinities, and identify cross as well as upselling potential.